Vision & Philosophies

Our vision is “We want to be recognised as the nation’s leading house builder, creating communities where people aspire to live.”

We don’t see ourselves as simply a builder of homes. We see ourselves as a business that builds futures. For our customers, it means creating communities where people want to live. For our planet, it means monitoring our impact on the environment. For our suppliers, it means forging effective long-term partnerships based on respect. And, most of all, for our people it means creating a place where people enjoy working. To help, we’ve developed core ‘philosophies’ which set out how we’re going to go about it.

Customer philosophy

Aim: Understanding and delighting our customers throughout their journey with us, creating customers for life.

• We listen to our customers needs, treating each one with respect and providing the highest standards of service and quality as well as value for money.
• We are proud of every home we build, treating each one as if it were our own.
• We are committed to building quality homes, aiming to get it right first time, every time.
• We have industry leading expertise and skills that enables us to design innovative homes where people aspire to live.

Aim: Attracting and retaining the best people from all walks of life, providing an inspirational environment that encourages them to fulfil their potential.

• We have a working environment that is open, honest and fair allowing every individual to make a difference.
• We listen to our people, keep them well-informed about the business and ensure they are recognised and appreciated for their contribution to it.
• We work together and involve our people across the business to learn and share what works, doing everything one way, the right way.
• We encourage and support everyone to achieve their best through our focus on continuous development, coaching and training.
• We set high standards for safety at work by ensuring systems are in place to protect the health and wellbeing of our people, partners and customer.

Aim: Sustaining a network of local, regional and national partners and stakeholders built on trust, loyalty and mutual respect.

• We act with transparency, honesty and integrity towards providers of our customers’ finance.
• We ensure mutually beneficial long-term relationships with our subcontractors and suppliers through an environment of openness and trust.
• We engage openly with local and national government, supporting their initiatives to ensure the effective delivery of housing needs.
• We are the most effective procurer of land using innovative and flexible methods, providing best value for our vendors thus making us the developer of choice.
• We will continue to work closely with our Housing Association partners to ensure best value is achieved, treating all tenures with equal importance.

Aim: Respecting today’s environment while creating tomorrow’s communities.

• We understand the impact of our developments on existing communities, listening and responding to their needs and concerns.
• We continue to reduce our carbon footprint by seeking more sustainable solutions and by working with our supply chain to reduce the environmental impact of the homes we build.
• We continue to invest in research and development to maximise the benefits of new technologies.
• We set aggressive targets to minimise waste we generate and maximise the opportunities to recycle.
• We will continue to seek out opportunities to regenerate land and create communities where people can live and work together for years to come.

Aim: Recognised as having top-performing teams who deliver industry leading returns.

• We maximise revenue through the strength of our brands and our superior sales capability.
• We utilise our skills and resources to deliver best in class shareholder return.
• We use our scale, technology and experience to deliver operational and capital efficiency.
• We continually identify opportunities to grow our market share profitably.